Find your ROAS instantly with our free return on ad spend calculator. Enter your total ad revenue and ad spend and click "Calculate ROAS" to get your ROAS.
Calculate Your ROAS
Your ROAS Result:
How to Use ROAS
1. Determine Your Total Ad Revenue
How much revenue did you make from the specific ad campaign or source you're measuring? Input that amount in the first form field. Make sure to only include revenue directly attributable to your advertising efforts.
2. Determine Your Total Ad Spend
How much money did you spend in total on that specific ad campaign or source? This includes media costs, agency fees (if applicable), and any other direct costs associated with running the ads. Enter this amount in the second form field.
3. Understand & Use Your ROAS
After clicking "Calculate ROAS", the tool shows your return ratio. A ROAS above 1 means you're earning back more than you spend. Use this metric to compare campaign performance, justify ad budgets, and identify areas for optimization to improve your marketing profitability.
What's a Good ROAS?
Above 4:1 - Generally considered good to excellent.
3:1 to 4:1 - Often acceptable, but may indicate room for improvement depending on margins.
Below 3:1 - Likely indicates the campaign is not profitable after considering other business costs. Optimization is needed.
Note: Ideal ROAS varies significantly by industry, business model, and profit margins.