Calculate your Click Through Rate (CTR) instantly. Enter the total clicks and impressions for your ad or link and click "Calculate CTR".
Calculate Your CTR
Your CTR Result:
Understanding CTR
What is CTR?
Click Through Rate (CTR) measures the percentage of impressions that resulted in a click. It's a key metric for evaluating the effectiveness of online advertising campaigns, email titles, links in content, and more.
Formula: CTR = (Total Clicks / Total Impressions) * 100%
How to Use the Calculator
- Enter Total Clicks: Input the total number of times your ad or link was clicked.
- Enter Total Impressions: Input the total number of times your ad or link was shown (viewed).
- Calculate: Click the "Calculate CTR" button to see your result.
What's a Good CTR?
A "good" CTR is highly dependent on the industry, platform (e.g., Google Search vs. Facebook Feed vs. Email), ad format, targeting, and campaign goals. However, here are some very general benchmarks:
- Above 2% (Search Ads): Often considered good for search network campaigns.
- Above 1% (Display Ads): Can be considered good for display network ads, which typically have lower CTRs.
- Around 0.5% - 1% (Display Ads): Average performance for many display campaigns.
- Significantly Below Benchmarks: May indicate issues with ad copy, targeting, visuals, or placement.
Note: Always compare your CTR against your specific industry benchmarks and historical performance for meaningful insights.
Why is CTR Important?
CTR helps you understand:
- Ad Relevance: How well your ads resonate with your target audience.
- Keyword Performance: Which keywords are driving clicks (in search campaigns).
- Creative Effectiveness: Which ad copy, images, or calls-to-action are most compelling.
- Quality Score Impact: Higher CTRs often correlate with better Quality Scores on platforms like Google Ads, potentially lowering costs.